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Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud...
All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do you know what’s really cool?...
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How to Balance Technology and Humanity in Customer Experience (Thinks Out...
We live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you won’t succeed by...
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Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud)
Ever since the pandemic, you and your customers have lived through a massive transformation. And it’s not only “digital transformation.” Instead, it’s transformation of every aspect of our lives....
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Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks...
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It’s to think about what your...
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Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look...
Microsoft’s Satya Nadella recently showcased the company’s vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur....
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Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here’s a bigger question: Why should artificial intelligence be any different than...
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Do You Still Need a Website? (Thinks Out Loud Episode 400)
We’re halfway through the 2020s. Do you still need a website? That’s the question posed on LinkedIn a few days back and, at least in part, underscored by the fact that I saw the question — and...
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Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)
Big Tech relentlessly seeks to get between you and your customers. They spin the web… and we get caught in it. How can you build a brand that customers want to search for by name? How can you connect...
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What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404)
Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did we learn this year? What do...
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